New Release

Heather Pelletier Joins Rockwood Adventures As Director, Product & Business Development

Vancouver, BC, Canada (April 2, 2024):

In a move that underscores a commitment to innovation and sustainability, and as a leader in creating Distinctively BC™ experiences, Vancouver based Rockwood Adventures is thrilled to welcome to our team, Heather Pelletier, founder of Nature’s Boardroom™, a product offering focused on team building through nature.

“As a pioneer in storied West Coast experiences since1995, Rockwood encompasses storytelling into all our experiences, and we are proud and excited Heather is now a part of our story”, says director & co-owner Nancy Celetti.

As a prior DMC client of Rockwood Adventures, Pelletier’s extensive background working in and with Destination Management Companies (DMCs), Destination Marketing Organizations (DMOs), and Meeting & Incentive focused companies will enable Rockwood Adventures to further enhance our already strong relationships and collaborations with these entities. In addition, she will provide critical resources to help further Rockwood’s ongoing growth in the Luxury Cruise and Luxury FIT market segments, solidifying our status as one of BC’s ‘best kept secrets’ as a leading boutique luxury local experience and destination services provider, and as a valuable local partner for delivering Vancouver, Whistler and Victoria based authentic West Coast excursions, including culinary.

Rockwood Adventures added significant depth and breadth to our product offerings and our destination services over the pandemic and is now providing our clients with even more proprietary regenerative, cultural, and soft adventure excursion and activity experiences. These include such experiences as our RainForest BathingTM Wellness Adventures,
Coast Salish Indigenous Art & Culture Adventures, Public Art & Architecture Adventures, and Culinary Adventures, bespoke team building and group activities. We are now excited to also offer Natures BoardroomTM workshops & team building experiences, based on using ecology as an analogy for improving organizational systems and processes while enhancing their team’s wellness levels.

Heather’s expertise in leveraging technology will also help improve efficiency and effectiveness in the logistics and operation of our core excursions and services offerings, in addition to elevating client-friendly support for proposals and program management.

Alasdair Douglas, managing director, and co-owner of Rockwood Adventures, says “The addition of Heather to our team is a testament to the strength and appeal of our offerings. Her exceptional passion for integrating sustainability, wellness, culture, and culinary into authentic BC experiences is fully aligned with our vision. We are excited to have her help drive our vision forward and are confident that our clients will reap the benefits of her innovative ideas and her excellence in maximizing our clients’, and their guests’ experiences.”

For information about Rockwood Adventures’ current offerings, rates, or customized program inquiries, please reach out to [email protected]

About Rockwood Adventures:
Rockwood Adventures is a family-owned and operated boutique luxury tour and destination services company, based out of Vancouver, British Columbia. Since 1995, Rockwood Adventures, has pioneered ‘storied’ west coast excursions in Metro Vancouver, Whistler, and Victoria. Our unique, authentic, Distinctively BCTM nature, wellness, city, cultural and sporting experiences are enhanced by exquisite culinary, including Al Fresco dining. As an exclusively business-to-business operator, Rockwood provides excursions, culinary events, and transportation services to our clients’ guests including luxury cruise lines, the meetings and incentives market, and the leisure luxury FIT travel market. For more information, visit

Please Note: One of Heather’s first priorities is leading our marketing agency in updating our website to reflect our current offerings and destination services.